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Sagot :
Audience power theory views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.
Audience power theory :
The audience theory offers explanations for how individuals encounter, consume, and are affected by media. Although the idea of an audience predates media, the majority of audience theory is focused on how people interact with various media. There are numerous explanatory frameworks, not just one audience theory. Depending on the phenomenon they attempt to explain, they may have their roots in the social sciences, rhetoric, literary theory, cultural studies, communication studies, or network science. Additionally, audience theories can be presented at many levels of analysis, from individuals to huge groups or networks of people.
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