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Sales promotions, IMC channel uses coupons or rebates to encourage the purchase of a product or service.
A marketing communication tool known as a sales promotion is used to boost sales by offering distributors, salespeople, or customers incentives or added value for a limited time. Special offers, displays, demonstrations, and other one-time sales tactics that aren't part of the regular routine are all examples of sales promotion activities. These tools can be used to promote purchases to customers, merchants and other distributors, or even the manufacturer's own sales team.
Companies communicate about sales promotions using a variety of media, including printed materials like posters, coupons, direct mail pieces, and billboards; radio and television commercials; and digital media like text messages, emails, websites, and social media.
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