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Colin's coffee company made a licensing deal with Folger's brand coffee. this is an example of a strategic alliance. True
A strategic alliance is an agreement between two businesses to work together on a project that will benefit both parties while maintaining their individual freedom. Compared to a joint venture, which involves two companies pooling resources to form a new business organization, the arrangement is less intricate and legally enforceable.
Through strategic relationships, a company can expand its audience without spending more time or money. A franchise company is continuously looking for fresh, innovative approaches to grow its clientele and connect with new potential clients; establishing a strategic relationship offers one such chance.
The question is incomplete. The full question is as follows:
True or False: Colin's coffee company made a licensing deal with Folger's brand coffee. This is an example of a strategic alliance.
Learn more about strategic alliances here:
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