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The most typical sequences of marketing touch points that result in conversions on your website or app are shown in the Assisted Conversions reports from Multi-Channel Funnels.
Marketing is the term used to describe the activities a business engages in to encourage the purchase or sale of a good or service. Delivering goods to customers or other businesses includes marketing activities like advertising and sales. Affiliates will occasionally carry out marketing for a business.
Employees in a company's marketing and promotion divisions aim to attract the attention of key target populations through advertising. Promotions are aimed at specific demographics and may include celebrity endorsements, memorable slogans or taglines, eye-catching packaging or graphic designs, and general media exposure.
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