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Corporate advertising is the term used as a catchall for any type of advertising run for the direct benefit of a company rather than for its products or services.
What is Corporate advertising?
Corporate advertising is a form of advertising that aims to build a company's reputation among customers and other businesspeople while also generating interest in the goods and services it offers.
Image advertising, opinion advertising, and investment advertising are a few examples of the various kinds of business advertising. Because the labels used can frequently be inconsistent, figuring out an advertising campaign's aim is frequently the simplest method to discern between the different sorts.
In contrast to typical advertisements, corporate advertising concentrates on enhancing the company's overall reputation, much like public relations.
The majority of the literature seems to indicate that corporate advertising has been effective in promoting brand identity, goods and services, and corporate position statements (advocacy and issues) to a range of audiences.
To learn more on Corporate advertising from the link:
https://brainly.com/question/14227079
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