Answered

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If a small firm is to maintain its performance over time, it is essential to

A. retain the personnel who made the firm successful in the first place.

B. extend the competitive advantage of the firm.

C. produce a continuous stream of competitive advantages.

D. replicate the strategies that have led to success in the past.

Sagot :

If a small firm is to maintain its performance over time, it is essential to produce a continuous stream of competitive advantages. The correct answer is C.

A competitive advantage is defined as a factor that distinguish a company's ability to get ahead of its competitors by manufacturing either more affordable or better products or services compared to its competitors in order to obtain more customers and grow its market shares. There are many factors affecting a company's competitive advantages ranging from branding, quality of the products and services, product specialization, widespread distribution of products and services, as well as excellent customer service/support.

To learn more about competitive advantage visit:  https://brainly.com/question/14486110

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