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Marketing executives, by a seven to-one margin, believe that salespeople are born, not made is a myth
It is a common belief that some people have a natural talent for sales and that this talent cannot be learned or developed. While some people may have a natural inclination towards sales, it is possible for anyone to learn and develop the skills necessary to be successful in sales. Like any ability, selling requires practice. Professional athletes have natural skills, but they work to hone and perfect that talent. However, the finest salespeople use that gift and hone it. Some people are born with a skill set that lends itself to sales.
Although every sales situation is different, a few typical roadblocks frequently appear. Even successful salesmen can suffer from the notion that salespeople are not made, but rather born. They are told they are naturally talented, yet they never try to improve themselves. Due to their conviction that what they do cannot be taught, the very people who might gain the most from training seldom consider it as a possibility. This misconception is particularly deadly because of this.
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