car manufacturers tend to use the ____ approach in choosing their target market.

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06-12-2022
Social Studies

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car manufacturers tend to use the ____ approach in choosing their target market.

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Amankumar9082190idn Amankumar9082190idn · Answer 1 · 2022-12-13T02:31:12-05:00

Car manufacturers tend to use the differentiated approach in choosing their target market.

A target market is a segment of customers within a company's serviceable available market that the company directs its marketing efforts and resources toward. This segment is also referred to as the serviceable attainable market (SOM). A segment of the overall market for a good or service is called the target market.

For instance, a child's toy may have parents of boys aged 9 to 11 as well as those boys themselves as its target market. The consumer group most likely to be affected by an advertising campaign could also be used to define it. Additionally separate from the buyer persona is the target market.

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