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state farm has a commitment to service, which is one way of managing for competitive advantage.
The ability to execute at a better level than others in the same sector or market is referred to as having a competitive edge (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). Due to current concerns about higher performance levels of organizations in today's competitive market, the study of this advantage has gained significant research interest. When a company is adopting a value-creating strategy that isn't being done at the same time by any other players, current or potential, it is considered to have a competitive edge (Barney 1991 cited by Clulow et al.2003, p. 221).
The edge a company has over its rivals is known as a competitive advantage. By providing them with better and higher value, this can be accomplished.
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