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An information system can enable a company to focus on a market niche through A. intensive customer data analysis.
By evaluating consumer data and using it to create products and services that are tailored to the unique needs and preferences of the target market, an information system can help a business concentrate on a particular market niche.
This can assist the business in better comprehending the particular preferences and demands of its clients and in creating goods and services that are better suited to meet those needs.
A business can set itself apart from its rivals and obtain a competitive edge by concentrating on a particular market niche. A combination of hardware, software, and communication networks make up an information system, which is used to gather meaningful data, particularly within an organization.
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