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All of the following are characteristics of the introduction stage of the product life cycle EXCEPT: Few competitors Low marketing expenditures Negative profits High prices to recover R&D costs Low sales

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All of the following are characteristics of the introduction stage of the product life cycle except Low marketing expenditures. The Option B is correct.

What is a product life cycle?

In marketing, a product life cycle refers to length of time from a product first being introduced to consumers until it is removed from the market. This cycle is usually broken down into four stages including introduction, growth, maturity and decline.

During the introduction stage of product life cycle, a product experiences a minimal sales that are growing slowly, minimal or nonexistent profits, and very few competitors.

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