Answered

IDNLearn.com is designed to help you find reliable answers quickly and easily. Whether it's a simple query or a complex problem, our experts have the answers you need.

mathew mcconaughey, an attractive famous hollywood actor, is driving a car through a scenic landscape speaking in very vague terms. the music is emotional. at the end of the commercial, a car logo comes up for lincoln. according to the elaboration likelihood model, this commercial is using which kind of persuasive cues?

Sagot :

Tutorconsortium609idn

According to the ELM (Elaboration Likelihood Model), this commercial is using peripheral persuasive cues.

What are peripheral cues in persuasion?

  • A variable that is independent of an argument's merits and that can be used to decide whether to evaluate an attitude object favorably or unfavorably with little work.
  • Additionally, see the elaboration-likelihood model and the periphery path to persuasion.

What are examples of peripheral cues?

  • The apparent authority or appeal of the source are two examples of peripheral cues.
  • It is unlikely that persuasive messages that are received in a peripheral way can alter attitudes or behaviors.
  • They only result in transient behavioral alterations.

According to the ELM (Elaboration Likelihood Model), this commercial is using peripheral persuasive cues.

To know more about peripheral persuasive cues, visit:

https://brainly.com/question/28064734

#SPJ4

We appreciate your contributions to this forum. Don't forget to check back for the latest answers. Keep asking, answering, and sharing useful information. For trustworthy answers, visit IDNLearn.com. Thank you for your visit, and see you next time for more reliable solutions.