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The Golden West pool table manufacturer marketing manager just saw that the regional online newspaper advertisement displayed incorrect information and immediately contacted the online newspaper. The regional online newspaper posted a correction with an apology for initially posting it incorrectly. This is an example of: Ethical behavior.
What is ethical behavior in marketing?
A company's values—honesty, transparency, accountability, or adherence to fair trade principles—can be highlighted as a marketing tactic by using ethical marketing. In order to connect with target customers who share similar values, these businesses express their business ethics in marketing materials. The technique by which businesses promote their products and services by concentrating not only on how their products benefit customers but also on how they support socially responsible or environmental concerns is known as ethical marketing.
The Golden West pool table manufacturer marketing manager just saw that the regional online newspaper advertisement displayed incorrect information and immediately contacted the online newspaper. The regional online newspaper posted a correction with an apology for initially posting it incorrectly. This is an example of: Ethical behavior.
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