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hen a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand a. loyalty. b. recognition. c. preference. d. acknowledgement. e. insistence.

Sagot :

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand (c) recognition.

The correct option is 'c'.

A brand is a product, carrier or idea that is publicly distinguished from other products, services or ideas so that it is able to be effortlessly communicated and commonly advertised. Branding is the process of making and disseminating the brand name, its characteristics and personality.

A brand is a name, term, design, image or every other feature that distinguishes one vendor's appropriate or service from the ones of different sellers.

Branding is the manner of communicating a unique promoting proposition, or differential, that units a service or product other than the opposition. Examples of branding techniques consist of the use of emblems, taglines, jingles or mascots.

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