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an ad campaign by suave shampoo asked television viewers to identify the heads of hair of women who used suave shampoo and conditioner and those that used the much more expensive salon hair-care products. the idea of the ad was that no one could tell which woman used the much cheaper suave brand. by making price its selling point, suave is most likely using . group of answer choices e. below-market pricing c. prestige pricing b. loss-leader pricing d. skimming pricing a. customary pricing

Sagot :

By making price its selling point, Suave is most likely using below-market pricing.

Thus, the correct option is E.

What is market pricing?

Setting prices in line with what is currently being paid in the market for equal or comparable goods and services is a strategy known as market pricing.

Businesses are given the chance to establish higher pricing initially before lowering them to match market rates in order to remain competitive while still increasing return on investment.

There are many various pricing tactics, but four are frequently employed by small business owners: competitive pricing, cost-plus pricing, markup pricing, and demand pricing.

The market price of a given commodity is the point at which supply and demand for that good are equal. It is crucial for figuring out consumer surpluses, economic surpluses, etc.

Learn more about market pricing, here

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