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Product differentiation occurs when manufacturers utilize various techniques to set their goods apart from those of their rivals. Thus right response will be Product differentiation.
Businesses employ the technique of product differentiation to set one product or service apart from comparable ones that are already on the market.
This strategy aims to help businesses develop competitive advantages and attractive USPs that set their goods apart from those of rivals.
A product differentiation strategy entails finding and showcasing a product or business's distinctive attributes as well as the key distinctions between it and its rivals.
Marketing, packaging, pricing, and product design are examples of differentiating factors.
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