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The purpose of political ad is to influence more people and to get more votes.
Political advertising is defined as a communication that, in exchange for payment, is printed in a newspaper, magazine, or other periodical, broadcast on radio or television, or appears in a pamphlet, circular, flier, billboard or other sign, bumper sticker, or similar form of written communication.
It also includes communications supporting or opposing a candidate for nomination or election to a public office, office of a political party, a public officer, or a measure.
Contrast advertisements compare and contrast the candidate with the opposition, contrasting the positive aspects of the candidate with the disadvantages of the latter. Contrast advertisements are less harmful to the political process than attack advertisements because they are required to include positive information.
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