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The corporate media is in business to turn a profit, so how do broadcast networks make their money when programs themselves are free? Broadcasters sold airtime to sponsors who then used it to run advertisements for their goods and services. The media was a not-for-profit organization until the advent of cable. Broadcasters charged viewers a subscriber's fee for listening or viewing. Broadcast companies received a cut of the profits from the sales of radio and television equipment.
"Broadcasters sold
airtime to sponsors who then used it to run advertisements for their goods and services" is the correct answer. Add sales are a heavy source of profits.
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