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Response bias can occur due to poorly worded questions or limited choices, leading to skewed results.
Response bias occurs when the way a question is asked or the options provided lead respondents to answer in a certain way, potentially skewing the results.
An example of response bias is when a poorly worded question influences participants' answers, such as asking about 'killing innocent children,' which can lead to biased responses.
Conducting a taste test on a campus with only Pepsi products available would also create response bias as participants would likely favor Pepsi due to limited choices.
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