Omar is responsible for marketing for a mid sized manufacturer of assemblies for the housing market. His boss has asked him to cut back expenses, especially in marketing research:
Why can't you just use information off the internet? There's plenty out there."
What is Omar's best response to try to get his boss to change her mind?
A) You should never use any information from the internet in marketing research.
B) You should trust me on this.
C) This secondary data may not be as timely, accurate, and relevant as we need.
D) I'd rather not use any data at all than use secondary data.