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Connotation in language involves the emotional and cultural associations of words, shaping the overall tone and meaning of a text.
Connotation refers to the emotions, social and cultural implications, and related concepts that most people associate with a word. It goes beyond the literal meaning (denotation) and influences the tone and perception of a text. An example is the difference between the connotations of words like 'change' and 'transform' where 'transform' has a more positive and visionary connotation.
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