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Demographic segmentation categorizes markets based on variables like gender, age, and household type.
Demographic segmentation is the most common method of market segmentation that uses variables such as gender, age, ethnic group, and household type. This segmentation strategy involves categorizing the market based on demographic factors like age, gender, income, education level, and family size to target specific consumer groups effectively. For example, a company might tailor its marketing campaigns differently for young adults, families, and seniors based on their unique demographic characteristics.
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