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The internet and social media impact consumer decisions by offering a wide range of choices and influencing preferences through targeted advertising and influencer endorsements.
The internet influences consumer decisions by providing a vast array of options as consumers can buy products from anywhere in the world. This phenomenon offers benefits to consumers such as increased variety, competitive pricing, and access to unique products. Additionally, social media plays a role by shaping consumer preferences through targeted advertising, reviews, and influencer endorsements.
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