Individuals and Marketing

Is creating a résumé to communicate the value you have to offer prospective employers a form of marketing? What about selling yourself in an interview? Is creating a LinkedIn page considered digital marketing? When Kylie Jenner posts about where she is and what she had for lunch, is she marketing? In other words, can individuals market themselves and their ideas?

Some marketing professionals say no. But today, more marketing professionals believe self-promotion is a form of marketing. Ultimately, it may not matter what you are marketing, even if it's yourself or another person. If you learn how to more effectively create value, communicate and deliver it to the receiver, and get something in exchange for it as a result of reading this text, then we've achieved our purpose.

Short-Answer Question

Describe one situation where you have used marketing personally, such as applying for a job or updating your LinkedIn page.