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Attitudes are enduring evaluations that consist of affective, behavioral, and cognitive components. Strong attitudes have a significant impact on guiding our actions.
Attitudes are our relatively enduring evaluations of people, things, or ideas and can be favorable or unfavorable. They consist of affective, behavioral, and cognitive components. Attitudes are generally stable but can be influenced and changed over time through experiences, information, or strategies.
Some attitudes are more important than others, known as strong attitudes, which guide our actions significantly. Attitude strength is assessed by how quickly it comes to mind and measures the impact an attitude has on our daily lives. These strong attitudes are held with confidence, are less likely to change, and can influence our behavior without our awareness.
Our attitudes play a vital role in decision-making and can impact how we perceive and interact with the world around us. While attitudes are generally resistant to change, they can be altered over time through various influences and experiences.
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