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Question 6 of 50 (Required)

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

A. Reach Overlap report
B. Inventory Availability report
C. Floodlight report
D. Audience Composition report

Sagot :

GinnyAnsweridn

Final answer:

To analyze engaged users in a CTV campaign, use the Floodlight report to measure user activity and assess campaign effectiveness.


Explanation:

While analyzing your connected TV (CTV) campaign within Display & Video 360, the report you should use to find the total number of engaged users is the Floodlight report. This report helps measure user activity such as conversions and engagements across different channels.

Engaged users are those who have interacted with an ad, such as watching a video or clicking on a link. By analyzing this data, you can gauge the effectiveness of your campaign in attracting and retaining the attention of the audience.

Understanding the engaged users is crucial for assessing the impact and success of your marketing efforts and making informed decisions to optimize future campaigns for better results.


Learn more about Analyzing engaged users in a CTV campaign here:

https://brainly.com/question/13242915


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