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Classical conditioning is used in advertising to create positive associations with products through enjoyable stimuli.
Pavlovian conditioning, also known as classical conditioning, can be observed in everyday life. An example of this is when advertisers use classical conditioning techniques in commercials to create positive attitudes toward products. By pairing the product with enjoyable stimuli, such as humor or attractive visuals, the product becomes the conditioned stimulus that elicits a positive response in consumers.
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