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Final answer:
To make a bond more appealing when interest rates rise, selling it at a discounted price is a common strategy.
Explanation:
When interest rates are higher than when the bond was purchased, to make the bond more appealing to investors, the seller will likely b. Sell the bond at a discounted price. This is because if interest rates have risen, the fixed interest rate of the bond becomes less attractive, so selling at a lower price with a higher effective interest rate can attract potential buyers.
Learn more about bond pricing here:
https://brainly.com/question/15518377
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