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Word-of-mouth referrals are a highly effective form of advertising for service providers, based on personal recommendations and consumer trust.
Word-of-mouth referrals are a powerful form of advertising for service providers. This type of advertising relies on personal recommendations and conversations among consumers, creating a strong level of trust and credibility. Surveys have shown that word-of-mouth recommendations are highly trusted by consumers, often more than other forms of advertising like commercials or newspaper ads.
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