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4. In the conversion stage of the marketing funnel, a business measures how customers are guided to their website from specific social media platforms. What metric does this describe?

A. Referrals
B. Impressions
C. Testimonials
D. Applause rate

Sagot :

GinnyAnsweridn

Final answer:

Referrals are crucial to track in the marketing funnel's conversion stage to evaluate social media strategies.


Explanation:

The metric described is Referrals

In the marketing funnel's conversion stage, tracking how customers reach a website from specific social media platforms is measured through referrals. Referrals encompass clicks, likes, shares, and comments associated with the content shared on social media.

Understanding referrals helps businesses identify the effectiveness of their social media strategies in driving traffic and engaging potential customers.


Learn more about Referrals in social media marketing here:

https://brainly.com/question/38436906


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