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Network marketing involves individuals acting as independent distributors for companies, often through direct sales, facing socioeconomic challenges but also benefiting from the practice.
Network marketing occurs when individuals act as independent distributors for a manufacturer or private-label marketer. This marketing strategy involves member-distributors earning from selling products and recruiting new members in a hierarchical structure, such as in multilevel marketing companies like Avon and Amway.
Many distributors engage in direct sales, which entail face-to-face interactions with clients outside of a formal retail location. While some distributors may struggle to make profits, they often find other benefits like enhancing their class identity, gaining autonomy, and expanding social networks.
Through these marketing strategies, individuals challenge gender norms and elevate their socioeconomic statuses, often aligning their interests with companies through equitable risk-sharing and intermediary involvement.
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