Answered

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You just saw a commercial in which your favorite video game character climbs to the top of a mountain, fights a monster, and then picks up a candy bar. The character, in between bites, says, "Feel as strong as a hero with every bite!" What technique has the advertising company used to persuade you to buy the candy bar?

A. Scientific evidence
B. Bandwagon
C. Glittering generalities
D. Testimonials

Sagot :

GinnyAnsweridn

Final answer:

The advertising technique used is testimonials, leveraging trust and credibility to persuade consumers to purchase a product.


Explanation:

Testimonials are the technique used by the advertising company to persuade you to buy the candy bar. This technique involves using someone trusted to testify about the product, aiming to establish credibility and trust.

Testimonials have been a common advertising strategy since early days, showcasing satisfied customers endorsing products to influence potential buyers. By leveraging trust and positive experiences, companies aim to sway consumer decisions.

For instance, Kodak utilized endorsements from Prince Henri D'Orleans and others to highlight the superior quality of their camera, establishing trust and credibility among consumers.


Learn more about Testimonials in advertising here:

https://brainly.com/question/7439058


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