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What has the least consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

A. The impact on overall store sales
B. The productivity of the allocated space
C. The display needs for the merchandise
D. The color of the merchandise

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Final answer:

In retail, the color of the merchandise is given the least consideration when allocating shelf space, with a focus on store sales impact, space productivity, and merchandise display requirements.


Explanation:

The color of the merchandise has the least consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands. Retailers primarily focus on factors such as the impact on overall store sales, productivity of the allocated space, and display needs for the merchandise to optimize sales and customer experiences.


Learn more about Retail store merchandising decisions here:

https://brainly.com/question/43761502


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