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Translate the advertising strategy into goals that media can accomplish. They have two major components: audience objectives and message-distribution objectives.

A. Situation analysis
B. Media objectives
C. SWOT analysis
D. Empirical research
E. Advertising impressions

Sagot :

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Final answer:

Advertising objectives define strategic goals beyond persuasion, communication analysis refines campaign ideas with market research, and media analysis informs ad budget decisions.


Explanation:

Advertising objectives explain the intended effects of promotion on the target audience, focusing on overall goals beyond just persuasion. In advertising, there are product-oriented and consumer-oriented strategies to achieve campaign objectives.

The communication analysis step involves market research and audience analysis to refine campaign ideas, ensuring strategic alignment with audience perceptions. Strategic communication emphasizes setting clear goals, understanding audience attitudes, and developing targeted messages to achieve organizational objectives.

Media analysis plays a vital role in strategic communications by informing decisions on ad budget allocation through analyzing competitors' spending patterns to infer audience preferences.


Learn more about Advertising strategy and media goals here:

https://brainly.com/question/31255165


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