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The bait-and-switch technique involves substituting a lower-priced item with a higher-priced one to encourage customers to buy the more expensive alternative.
Bait-and-switch technique is a deceptive marketing strategy where a lower-priced item promoted is substituted with a higher-priced one when the customer arrives to purchase it. This practice aims to upsell customers who are already committed to buying. It creates a sense of attachment to the original product, making customers more likely to choose the costlier alternative.
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