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The bandwagon technique leverages social conformity to influence opinions and actions by implying that a popular trend should be followed. This persuasive strategy is commonly used in advertising to sway consumer behavior.
Bandwagon technique: The bandwagon technique is a persuasive strategy that aims to convince individuals to follow a particular belief or take action because 'everyone else is doing it.' By creating the impression that a product or idea is popular and widely accepted, advertisers leverage the bandwagon fallacy to influence consumer behavior.
Example: An example of a slogan employing the bandwagon technique would be: 'America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?' This slogan implies that since others are enjoying the cereal, you should join them in doing so.
Bandwagon fallacy: The bandwagon fallacy occurs when individuals assume something is correct or desirable simply because many people believe or support it, without considering valid evidence or reasoning.
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