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Advertisers must ensure that claims presented as facts in advertisements are truthful and accurate according to the Federal Trade Commission (FTC) regulations.
In advertising, the Federal Trade Commission (FTC) allows a certain amount of exaggeration but demands that claims presented as facts must be true. Factual claims about a product's performance are often checked by the FTC. Language and images that are exaggerated or ambiguous, as long as they are not false, are permitted.
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