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In marketing, customers are categorized into Promoters, Passives, and Detractors based on their satisfaction levels, with Detractors being those who are dissatisfied.
According to the NPS (Net Promoter Score), the three types of customers are the Promoters, Passives, and Detractors. Detractors are customers who are unhappy with a company and have the potential to negatively affect its reputation and growth.
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