Answered

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Write "True" if the statement is correct and "False" if it is incorrect in the space provided. (1 pt. each)

1. Export marketing is the first stage of addressing market opportunities outside the home country.

2. Segmentation is the act of evaluating and comparing the identified groups and then selecting one or more of them as the prospects with the highest potential.

3. Marketing of high-tech products requires less emphasis on specialized information and more emphasis on image.

4. Country-of-origin effect (COE) is any influence that the country of the manufacturer has on a consumer's positive or negative perception of a product.

5. Manufacturer's representatives are agents who deal largely in commodities and food products.

Sagot :

GinnyAnsweridn

Final answer:

Export marketing as the first stage, Segmentation involving evaluating and comparing groups, Marketing of high-tech products requiring specialized information are key points in marketing.


Explanation:

True: Export marketing is indeed the first stage of addressing market opportunities outside the home country.

True: Segmentation involves evaluating and comparing identified groups and selecting one or more as prospects with the highest potential.

False: Marketing of high-tech products actually requires emphasis on specialized information rather than just image.


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