Answered

Discover a wealth of knowledge and get your questions answered on IDNLearn.com. Ask your questions and receive accurate, in-depth answers from our knowledgeable community members.

Describe how environmental scanning provides marketers with information about social, economic, technological, and competitive forces.

Explain what marketers should do with this information once it is collected.

Sagot :

GinnyAnsweridn

Final answer:

Environmental scanning helps marketers gather information on key market forces and trends to make informed strategic decisions.


Explanation:

Environmental scanning is a process that helps marketers gather information about social, economic, technological, and competitive forces that impact their industry. By monitoring these factors, marketers can stay informed about changes in consumer behavior, market trends, emerging technologies, and competitor strategies.

Once this information is collected, marketers should analyze and interpret it to identify opportunities and threats. They can then adjust their marketing strategies accordingly. For example, if they observe a growing trend towards eco-friendly products in society, they may decide to launch a sustainable product line to meet consumer demand.

Strategic decision-making based on environmental scanning can give marketers a competitive edge and help them anticipate and respond effectively to changes in the market.


Learn more about Environmental scanning for marketing purposes here:

https://brainly.com/question/34085390


We value your participation in this forum. Keep exploring, asking questions, and sharing your insights with the community. Together, we can find the best solutions. IDNLearn.com is committed to providing accurate answers. Thanks for stopping by, and see you next time for more solutions.