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The marketing team is utilizing the information utility by providing customer care representatives to help customers make informed purchasing decisions.
Information utility is the marketing team using by providing customer care representatives available day or night to help customers make better decisions about which products to purchase. This utility ensures that customers have access to accurate and up-to-date product information, aiding them in their purchasing decisions.
For example, when customers contact the company's representatives seeking information about different product options, specifications, or pricing, they are utilizing the information utility. This assistance enhances the overall customer experience and builds trust in the company's brand.
The company's approach aligns with the concept of information utility in marketing, where providing relevant and useful information to customers can lead to increased satisfaction, loyalty, and ultimately, sales.
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