Answered

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Assume that Chocolate Bliss, the fictitious company in the course project, has decided to expand into the global marketplace.

In your initial post, address the following:

1. Which country would you suggest the company expand into first, and why?
2. What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why?

- Culture
- Linguistics
- Ethics
- Legal
- Competition

Sagot :

GinnyAnsweridn

Final answer:

Expansion recommendation for Chocolate Bliss into Japan, considering cultural and legal factors.


Explanation:

Expanding into Global Markets for Chocolate Bliss

The country I would suggest Chocolate Bliss expand into first is Japan. Japan has a strong economy and a culture that appreciates high-quality products, like the ones Chocolate Bliss offers.

  1. Culture: Considering Japan's culture of gift-giving and appreciation for premium goods, adapting Chocolate Bliss's marketing and product positioning to align with these cultural norms is crucial.
  2. Legal: Compliance with Japan's strict food safety regulations and understanding their business laws are essential to successfully operate in the country.

Learn more about Global expansion strategy for a business here:

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