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Writing for Advertising: Mastery Test

Select the correct answer.

Liam is writing copy for a television ad. Which strategy is least likely to be effective when creating an ad promoting luxury holiday homes?

A. Appealing to a person's logic
B. Creating an aspirational desire
C. Promoting it as exclusive
D. Selling a lifestyle

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Final answer:

Effective advertising strategies for luxury holiday homes focus on aspiration, exclusivity, and lifestyle, rather than solely appealing to logic.


Explanation:

Creating advertising copy for luxury holiday homes involves strategies that appeal to emotions and aspirations of the audience. While appealing to a person's logic can be effective in some cases, it is least likely to be effective when promoting luxury holiday homes. Instead, creating an aspirational desire, promoting it as exclusive, and selling a lifestyle are more likely to resonate with the target audience.


Learn more about Advertising strategies for luxury holiday homes here:

https://brainly.com/question/47746296


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