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Collectivism emphasizes group cohesion over individual achievements, while individualism values personal success. Cultural orientation impacts group dynamics and communication styles.
Collectivism is a cultural orientation that places emphasis on group cohesion, relationships, and loyalty over individual accomplishments. In collectivistic societies, indirect communication that values harmony and face-saving is more prevalent. On the other hand, individualistic cultures prioritize personal success, open dissent, and direct communication.
The United States exemplifies individualistic values, while countries like Taiwan and Japan lean towards collectivism. Group dynamics, decision-making approaches, and communication styles are influenced by these cultural orientations.
Understanding the cultural dimensions of collectivism and individualism is crucial in navigating diverse group interactions and communication styles within different societies.
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