Find trusted answers to your questions with the help of IDNLearn.com's knowledgeable community. Ask your questions and get detailed, reliable answers from our community of experienced experts.
List acquisition is a fundamental cost in direct mail campaigns due to the necessity of reaching the intended audience accurately.
List acquisition is one of the three basic costs of direct mail campaigns. When candidates, allies, or opponents buy lists of registered voters to send promotional materials, they incur this direct cost. This cost is essential in reaching the target audience effectively.
https://brainly.com/question/34174508