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A marketing plan should include SWOT analysis and the company mission statement to align strategies with core values.
In a marketing plan, it is essential to include SWOT analysis, which highlights the company's strengths, weaknesses, opportunities, and threats. Additionally, incorporating the company mission statement is crucial for aligning marketing strategies with the organization's core values. The plan should focus on strategies to bring the product to consumers and not on irrelevant details like employee training schedules or daily operation procedures.
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