Answered

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Coca-Cola is a prime example of a company that has a very strong ______, allowing them to charge more for their products than other companies with similar, unbranded products.

A. quality assurance
B. product lifecycle
C. brand equity
D. stock location

Sagot :

GinnyAnsweridn

Final answer:

Brand equity is the key strength behind Coca-Cola's ability to charge premium prices for its products due to its strong brand value.


Explanation:

Brand equity is the term that describes Coca-Cola's strong brand value, allowing them to charge premium prices compared to competitors with unbranded products. Brand equity reflects the value associated with a brand based on consumer perceptions and experiences.

Coca-Cola's long-standing brand reputation, market dominance, and consistent branding strategies contribute to its strong brand equity. This allows Coca-Cola to command higher prices for its products than generic alternatives, showcasing the power of a well-established brand.

Through effective branding efforts, Coca-Cola has created a distinctive identity that resonates with consumers globally, enabling them to maintain a competitive edge and premium pricing in the market.


Learn more about brand equity, Coca-Cola, marketing strategy here:

https://brainly.com/question/29220842


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