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Determine the accuracy of the following statements:

High-touch: Customers require a high level of interaction.

Low-touch: Customers require a low level of interaction.

A. True
B. False


Sagot :

Final answer:

High-touch and low-touch strategies in customer interactions vary based on the level of required interaction, with customer-intimate companies emphasizing personalized relationships over single transactions.


Explanation:

High-touch and low-touch strategies are approaches used by companies to interact with customers based on their level of required interaction. High-touch involves a high level of personalized interaction, while low-touch requires minimal interaction, often more automated. Customer-intimate companies, like Nordstrom, excel at high-touch strategies, prioritizing lasting customer relationships over individual transactions.


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