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What does it take to be a brand manager?

Sagot :

Final answer:

Brand managers are essential for maintaining brand integrity and managing brand extensions worldwide.


Explanation:

Brand managers play a crucial role in building and managing a brand worldwide. They are responsible for maintaining brand integrity, approving brand extensions, and monitoring brand positioning across international markets. A successful brand manager must report directly to top management and have the authority to approve or reject brand extensions to avoid brand dilution.


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