Answered

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Why would a consumer choose a "Buy One, Get One Half Price" (BOGOHP) deal over a "50% Off" sale?

A. To opt for a deal that appears less frequent and thus more valuable.
B. To utilize what is believed to be a more advantageous savings option.
C. To take advantage of the time-sensitive nature of an offer that appears to be limited.
D. To capitalize on the perceived benefit of purchasing a second item at a reduced cost.

Sagot :

GinnyAnsweridn

Final answer:

Consumers may prefer a BOGOHP deal over a 50% off sale due to perceived benefits, time sensitivity, and savings options.


Explanation:

Consumers may choose a 'Buy One, Get One Half Price' (BOGOHP) deal over a '50% Off' sale for various reasons:

  1. To capitalize on the perceived benefit of purchasing a second item at a reduced cost.
  2. To take advantage of the time-sensitive nature of an offer that appears to be limited.
  3. To utilize a more advantageous savings option compared to a straightforward percentage discount.

Consumers often relate the savings and perceived value associated with a purchase decision to their reference point, leading them to evaluate deals based on transactional utility and percentage savings.


Learn more about Consumer Behavior here:

https://brainly.com/question/50950087


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